The feedback I got from talking to people seemed to indicate people had been doing their project for too long not to feel like a startup, or that their startup

The feedback I got from talking to people seemed to indicate people had been doing their project for too long not to feel like a startup, or that their startup was a side project but the day job got in the way. That's partly why I (somewhat cheekily) asked a question about profitability. If youre a contractor with a day job the safety net combined with the time loss really works against you getting your startup off the ground. I think nearly everyone in the room recognised the sheer balls it took for the playnice.ly guys to go and launch. Everyone I spoke to mentioned the marketing point that wad raised and so few felt they could get it right. Perhaps that's also a factor in the response.