Some people are "satisficers" content with good-enough. Some are "maximizers", who want to find the absolute best product, which leads to wasting enormous time

Some people are "satisficers" content with good-enough. Some are "maximizers", who want to find the absolute best product, which leads to wasting enormous time on research, and ultimately frustration and buyers' remorse. Usually people are maximizers in some product categories and satisficers for the vast majority of other items. In my case, I am a maximizer for computers, cameras and optics, but couldn't care less about shampoo or hand cream and just want an end to the madness.