The more targeted the discrimination, the worse it feels. They're targeting your ability to pay, but also your weaknesses. Imagine highly accurate, pervasive, a

The more targeted the discrimination, the worse it feels. They're targeting your ability to pay, but also your weaknesses. Imagine highly accurate, pervasive, and real-time user profiling (and sharing of information among big companies), and it's not hard to imagine, in the case of Uber, being charged more the day after your paycheck clears, more if they know your specific flight arrived late, more if they know the car rental companies at the airport have low inventory, more if your selected destination is the hotel at which they know you have a reservation, only being presented with "black car" options if they know you have an upcoming business meeting, etc.