> This morning I had a different thought though, one that’s completely reversed my thinking on the issue: People aren’t robots, and they don’t always click on t

> This morning I had a different thought though, one that’s completely reversed my thinking on the issue: People aren’t robots, and they don’t always click on the first result. But people do have a bias to click on the first result because it's the first result. From http://www.useit.com/alertbox/defaults.html http://www.useit.com/alertbox/defaults.html : > 42% of users clicked the top search hit, and 8% of users clicked the second hit. ... > [When the researchers] swapped the order of the top two search hits ... users still clicked on the top entry 34% of the time and on the second hit 12% of the time.