Costs of production, for things likes clothes especially, are very cheap; the value is in marketing and branding. With fashion, what you buy is effectively a ta

Costs of production, for things likes clothes especially, are very cheap; the value is in marketing and branding. With fashion, what you buy is effectively a tag that lets you cash in on some of the cachet of the brand's advertising spend and the image it portrays. The actual goods are very secondary, and are increasingly poor quality. Designer shirts I buy these days rip in the elbows and fray at the collar in less than 40 wears or so; jeans wear through at the knee at around the 100 day mark. I would be surprised if materials and labour for production exceeded £10 on a typical £100 shirt or jeans.