That might be Google's dream: Remove URLs completely from the user's awareness. Let them use Google search to navigate the web. And make Web site owner pay to G

That might be Google's dream: Remove URLs completely from the user's awareness. Let them use Google search to navigate the web. And make Web site owner pay to Google Adwords to make their site addressable. Of course the www is just a minor step into that direction, but still a step into a worrying direction.