I firstly give myself permission to let the new idea fester at the back on my mind for a few days. Some 'billiant' ideas are quite clearly rubbish when you reme

I firstly give myself permission to let the new idea fester at the back on my mind for a few days. Some 'billiant' ideas are quite clearly rubbish when you remember them again the next morning. For the ones that seem feasible, I do a one-page business plan. How would this work, how would it make money, would it be profitable, are there any awesome features I need to write down while I think of them. This gets it out of my head and onto a piece of paper. The paper goes into a folder, and I don't allow myself to think of them again. From time to time (normally when I get one of them stuck in my head once more, good ideas are like viruses) I review that folder. A quick look now reveals that 3 (of the 7 that are in there) remain good ideas (the others really wouldn't be profitable, though I might try some of them for fun). Now I must compare those 3 to my current business - which energises me more? Energy is a combination of excitement (where the new ideas have an advantage) and revenue likelihood (Money is energy). I'm in an income phase at the moment (having recently moved my coaching business to the UK), and the income potential of my current business is far greater in the short term than any of those other ideas. So current business wins my energy, and if I really need to validate that in a thinking space I can. Once I have a coaching income base once more, I will likely repeat that exercise and see if I can take on one of the others. By giving myself permission to have great ideas, and a process to nurture them based on my priorities, I manage to stay more focussed on the business at hand. Certainly, that works better than trying to ignore them (and, simultaneously, remember them for later!) in my brain.