A lot of brands also try to push cheapo goods under their good brand, usually by adding some stupid suffix like "express" to the brand name, which you don't rea

A lot of brands also try to push cheapo goods under their good brand, usually by adding some stupid suffix like "express" to the brand name, which you don't realize until after you've bought the item. Electronics especially is very difficult. Take Samsung for example, any phone that is not the latest S-model is really disappointing. Less educated consumers just know that "samsung phones are good", when most reviews only refer to S10. Likewise I can't mindlessly go into a store an buy a Sony TV even if my last Sony TV was good, i need to do the online research to figure out that the last 2 characters in the model-nr indicates if this is the premium version or not. Things change so quickly also that the brand that had the lead one year ago is no longer having the best options.