2 ms·
> B2B adtech is the overwhelming source of revenue. This is wrong and therefore all conclusions based on it, most of their ad revenue comes from ads on their o
by username90 7y ago
> B2B adtech is the overwhelming source of revenue.
This is wrong and therefore all conclusions based on it, most of their ad revenue comes from ads on their own services, most notably search. B2B adsence is a big chunk of money but it is not their main business.
- zapita 7y agoBy "B2B adtech" I mean "sells ads to businesses". This includes not just adsense, but adwords as well. Whether the ad is served on Google's sites or elsewhere, it's a business paying for it. Not that this semantic point makes any difference either way. Google is an ad business that happens to make consumer products.