Gonna add that Barry Schwartz does a TED talk by the same name. Really eye opening. link: https://www.ted.com/talks/barry_schwartz_the_paradox_of_choice/up-nex

Gonna add that Barry Schwartz does a TED talk by the same name. Really eye opening. link: https://www.ted.com/talks/barry_schwartz_the_paradox_of_choice/up-next https://www.ted.com/talks/barry_schwartz_the_paradox_of_choi...