If you're interested in a deeper treatment of these issues check out the 2004 book [1] The Paradox of Choice. Some interesting notes from follow-up research [

If you're interested in a deeper treatment of these issues check out the 2004 book [1] The Paradox of Choice. Some interesting notes from follow-up research [2]: > In a meta‐analysis of 99 observations (N = 7202) reported by prior research, we identify four key factors—choice set complexity, decision task difficulty, preference uncertainty, and decision goal—that moderate the impact of assortment size on choice overload. We further show that each of these four factors has a reliable and significant impact on choice overload, whereby higher levels of decision task difficulty, greater choice set complexity, higher preference uncertainty, and a more prominent, effort‐minimizing goal facilitate choice overload. We also find that four of the measures of choice overload used in prior research—satisfaction/confidence, regret, choice deferral, and switching likelihood—are equally powerful measures of choice overload and can be used interchangeably. [1] https://www.indiebound.org/book/9780060005696 https://www.indiebound.org/book/9780060005696 [2] https://onlinelibrary.wiley.com/doi/abs/10.1016/j.jcps.2014.08.002 https://onlinelibrary.wiley.com/doi/abs/10.1016/j.jcps.2014....