It's Google's strategy for selling Maps and maybe some other enterprise services. I think it makes sense, actually. The reseller deals with things like basic su

It's Google's strategy for selling Maps and maybe some other enterprise services. I think it makes sense, actually. The reseller deals with things like basic support, consulting, drafting up contracts, limited negotiations, etc., basically the sort of high-touch stuff we know Google hasn't always been great at. The reseller infra is built into Maps, so you still work with your own Google account, but you pay the reseller. It's not fully in gcloud, afaik, since I remember there being a Salesforce portal you had to use to manage your Maps premium account.