There was no real ad-tech concept before Google. We didn't really realized the problems with this business model and its effect on society until much later. I d

There was no real ad-tech concept before Google. We didn't really realized the problems with this business model and its effect on society until much later. I do believe that Google's claim to actually try and create good products, was an honest try to be "good". Search was a game changer, it really helped information be more accessible than ever. AdWords made sense, if people search for a product they won't mind seeing an ad for one. As opposed to tv commercials, which were the main ad platform, which was basically a brainwash machine sitting in people houses. Gmail was an amazing product that email much more useful for the non techie, and techie user. I believe, Google, as opposed to Facebook was honest in their mission statement. Facebook's "connecting people" was a sham from the get go, zukerberg's "dumb fuck" comments about his first users proves it. Google is an organism, organism change and adapt, corporates are organisms with one pure value function, shareholders bottom line. MBA types took control of the company because they are trained to optimize corporations to thrive, nothing else. I think saying Google was always evil is missing the real point. That corporations are not humans, they can't have human values while bottom line is the only value that counts.