$12/year is an annual pricing model. It's also a small enough number to be an impulse purchase. At $1000, people are going to stop and think longer about it, so

$12/year is an annual pricing model. It's also a small enough number to be an impulse purchase. At $1000, people are going to stop and think longer about it, so it might not have the same effect. (I would still prefer $1000 to $999.99 though.)