83% of Google ad revenue is from ads on Google sites, and only 17% is from ads on someone else’s properties. If you also consider traffic acquisition costs, ads

83% of Google ad revenue is from ads on Google sites, and only 17% is from ads on someone else’s properties. If you also consider traffic acquisition costs, ads on someone else’s properties are very small part of Google profit. https://abc.xyz/investor/static/pdf/2019Q1_alphabet_earnings_release.pdf?cache=8ac2b86 https://abc.xyz/investor/static/pdf/2019Q1_alphabet_earnings...