From what I can tell from reading the article, the established Hollywood studios are mad that Neflix upgraded the experience at their 'press junkets' which are

From what I can tell from reading the article, the established Hollywood studios are mad that Neflix upgraded the experience at their 'press junkets' which are a completely normal part of the promo cycle. Press junkets are notorious for being rapid-fire grinds that studios consider a necessary evil. I guess the case could be made that by making it a more pleasant experience (and also granting journalists paid set visits is mentioned?) could give them an advantage among critics/voters? Probably but that's the business, just like this WaPo article was probably pitched by a competitor PR firm.