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How much ad revenue comes from ads on Google properties vs someone else's properties that show Google ads?
by ajmurmann 7y ago
How much ad revenue comes from ads on Google properties vs someone else's properties that show Google ads?
- xyzzyz 7y ago83% of Google ad revenue is from ads on Google sites, and only 17% is from ads on someone else’s properties. If you also consider traffic acquisition costs, ads on someone else’s properties are very small part of Google profit. https://abc.xyz/investor/static/pdf/2019Q1_alphabet_earnings_release.pdf?cache=8ac2b86 https://abc.xyz/investor/static/pdf/2019Q1_alphabet_earnings...