It's true. What I'm getting at is there when you take that all into account, there are no absolute universals. There are many axes. So it can pay to accept some

It's true. What I'm getting at is there when you take that all into account, there are no absolute universals. There are many axes. So it can pay to accept some diversity. To quote the site: > ... by understanding the psychology of color, you can choose a color that will resonate with your target audience and give off the vibe & emotion you want. Within this selection of palates there is no variance in this particular dimension of «pastel-ness». They all seem to lie on the same place on that axis. And that dimension is one thing that seems to unite a lot of contemporary deisgn. Hence this feeling like another item of conformity with the monoculture. It's not all that serious — just some colours. But interesting nonetheless. You don't often have the opportunity to talk about contemporary colour palates.