Link shorteners are also used to ubfuscate tracking urls. E.g you can hide https://fb.com/?utm_source=hackernews&other_tracking_parameter=trackallot https://fb.

Link shorteners are also used to ubfuscate tracking urls. E.g you can hide https://fb.com/?utm_source=hackernews&other_tracking_parameter=trackallot https://fb.com/?utm_source=hackernews&other_tracking_paramet... behind a nice looking bit.ly/fb url. In my research I also found that it is a quite nice thing for phishing to fool you into opening a shady website.