And do you think $12 converts better than $12.00? It sounds minor but I bet it makes a difference. In my experience we typically do round dollar amounts and dr

And do you think $12 converts better than $12.00? It sounds minor but I bet it makes a difference. In my experience we typically do round dollar amounts and drop the ".00", but maybe that helps explain why 9.99 loses to 12. How would 10 vs 12 do?