> Why should these companies be entitled to the value of this data in the first place? The only reason they've gotten away with it this long is nobody understo

> Why should these companies be entitled to the value of this data in the first place? The only reason they've gotten away with it this long is nobody understood what they were doing. In many cases, they're using it to do things users like. Such as estimating commute times. Or do demand modeling and understand where they should upgrade cell networks. You can offer services without these things - and please do! - but expect users to notice.