Yes, the markup is huge. There's a local retailer that sells "natural" latex mattresses for about $2200. You can find sites online where you can buy all the c

Yes, the markup is huge. There's a local retailer that sells "natural" latex mattresses for about $2200. You can find sites online where you can buy all the components and make your own latex mattress ("make" being stack the components in the outer shell and zip it closed) for under $500 shipped.