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Red does generate a higher conversion, at least on add to cart buttons. I have personally a/b tested this at my day job and the conclusion was red (by a landsli
by coderdude 16y ago
Red does generate a higher conversion, at least on add to cart buttons. I have personally a/b tested this at my day job and the conclusion was red (by a landslide). We tried green, orange, blue, and red.
- jefe78 16y agoThanks for the confirmation! What was the site's background colour?
- coderdude 16y agoThe buttons were against a solid white background. It was also the only test we ran at the time to ensure that we weren't blowing the test results. I think the entire composition of the page matters though. Conversion rates for an element don't necessarily cross-over to a completely different layout, so testing is always still a good option.