4 ms·
I'm inclined to think the red will generate a better conversion.
by jefe78 16y ago
I'm inclined to think the red will generate a better conversion.
- coderdude 16y agoRed does generate a higher conversion, at least on add to cart buttons. I have personally a/b tested this at my day job and the conclusion was red (by a landslide). We tried green, orange, blue, and red.
- jefe78 16y agoThanks for the confirmation! What was the site's background colour?
- coderdude 16y agoThe buttons were against a solid white background. It was also the only test we ran at the time to ensure that we weren't blowing the test results. I think the entire composition of the page matters though. Conversion rates for an element don't necessarily cross-over to a completely different layout, so testing is always still a good option.
- dataisfun 16y agoI don't think that's even worth A/B testing. The red is much better! Even purely from a design perspective. It makes it more vibrant. Thanks for the suggestion.