Just because that's an option doesn't mean that the ad you saw used it. Advertisers might get a better rate with a wider net; everyone in that audience has done

Just because that's an option doesn't mean that the ad you saw used it. Advertisers might get a better rate with a wider net; everyone in that audience has done at least a little bit of research, and might be less willing to switch than a random male would be to start using any medication at all.