There are 10,000 mattress stores in America—for reference there are 14,000 Starbucks [0]. The markup must be sky-high to sustain that, and I‘d assume hotels bu

There are 10,000 mattress stores in America—for reference there are 14,000 Starbucks [0]. The markup must be sky-high to sustain that, and I‘d assume hotels buying factory direct at a fraction of retail. Never mind the product tie-ins mattress companies do with hotels [1] (which is pretty genius... how often do you really get to test a new mattresses?) [0] https://www.npr.org/transcripts/676543180?storyId=676543180?storyId=676543180 https://www.npr.org/transcripts/676543180?storyId=676543180?... [1] https://www.serta.com/mattresses/hotel-collections https://www.serta.com/mattresses/hotel-collections