3 ms·
>I know I was targeted by that ad. I know they're just showing me the most general bit of the targeting info that was used to put that ad in front of me. How d
by strombofulous 7y ago
>I know I was targeted by that ad. I know they're just showing me the most general bit of the targeting info that was used to put that ad in front of me.
How do you know this? I get ads for male pattern baldness all the time but I'm not even genetically at risk. Half my ads on hulu are for tampons, and no woman lives in my house. Ads really aren't that good. Facebook might've just gotten lucky...
- ceejayoz 7y ago> How do you know this? Because if I head to https://www.facebook.com/ads/preferences/ https://www.facebook.com/ads/preferences/, they have a wide variety of bits of info on me that permit this exact sort of targeting, and it'd be really dumb of them not to use them. If I head to Facebook's ads manager and create a custom audience, typing "psoriasis" in the box gets me "psoriasis awareness", which consists of 19,402,670 "People who have expressed an interest in or like Pages related to Psoriasis Awareness". Chances are good I'm one of them.
- taurath 7y agoVisited webMD or a medical site for it? They have a FB Pixel on there, so you're in that audience. Visited /r/gaming or kotaku? You'll get an ad for a switch.
- ceejayoz 7y agoYep. Plus, data brokers like Experian provide a linkage between me and things like my credit card purchases. Plenty for Facebook to have creepily accurate targeting without needing a microphone listening in.
- NoodleIncident 7y agoJust because that's an option doesn't mean that the ad you saw used it. Advertisers might get a better rate with a wider net; everyone in that audience has done at least a little bit of research, and might be less willing to switch than a random male would be to start using any medication at all.