I think google should have taken the humour route in the first place Good point. I think the current PR campaign, and really that is what it seems like now, is

I think google should have taken the humour route in the first place Good point. I think the current PR campaign, and really that is what it seems like now, is counterproductive. It used to be the response to Bing was "What, is that like Microsoft Bob for search?" The longer this campaign goes on, the more it increases the user perception of Bing as a serious competitor. Even if true, that's not really a good message to be promoting, even unintentionally.