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You might want to look up what was up with Cambridge Analytica - Michael Lewis has one of episodes in Against the Rules (podcast) - it's a good place to start.

You might want to look up what was up with Cambridge Analytica - Michael Lewis has one of episodes in Against the Rules (podcast) - it's a good place to start. There was nothing at all. No predictive power. Total waste of money and it's funny this example keeps coming up

thdrdt 7y ago
That it didn't help CA doesn't matter. What matters is that you can target specific people when you have a lot of money because Facebook gathers/gathered that data.