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I still don't get it. So I'm paying the site owner for the pixel and FB for the ad?
by superasn 7y ago
I still don't get it. So I'm paying the site owner for the pixel and FB for the ad?
- slynn12 7y agoIt's kind of like display advertising, but less spammy because it works in the background. Instead of reaching the site owner's audience through a banner on their site, you pay them to tag their visitors (through their Facebook pixel) and reach their audience on Facebook/Instagram.