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Is there any evidence to suggest those rumors are actually the result of unusually high levels of sophistication on the part of Facebook's ad targeting systems,
by Ajedi32 7y ago
Is there any evidence to suggest those rumors are actually the result of unusually high levels of sophistication on the part of Facebook's ad targeting systems, and not just an artifact of confirmation bias and the Baader-Meinhof phenomenon?
- wgerard 7y agoNot really, the truth is likely much more mundane: People are fairly predictable [1] and their predilections aren't that unique [2]. 1: https://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/#4dd10c976668 https://www.forbes.com/sites/kashmirhill/2012/02/16/how-targ... 2: Real conversation I overheard: "I was talking to my friend about buying a switch and the very next day I got FB ads for it!" - well duh, it's the holiday season and game consoles are very popular gifts.
- nix0n 7y agoWhy would it need to be unusually sophisticated? Speech to text and keyword search are both fairly mundane.