In 1987, the company released Sid Meier's Pirates!, which began a trend of placing Meier's name in the titles of his games.[9] He later explained that the inclu

In 1987, the company released Sid Meier's Pirates!, which began a trend of placing Meier's name in the titles of his games.[9] He later explained that the inclusion of his name was because of the dramatic departure in the design of Pirates! compared to the company's earlier titles. Stealey decided that it would improve the company's branding, believing that it would make those who purchased the flight simulators more likely to play the game. Stealey recalled: "We were at dinner at a Software Publishers Association meeting, and Robin Williams was there. And he kept us in stitches for two hours. And he turns to me and says 'Bill, you should put Sid's name on a couple of these boxes, and promote him as the star.' And that's how Sid's name got on Pirates, and Civilization."[5][10]