I think most people would view it from the lens of Police inherently having legislated power over people and the ability to detain, arrest and/or charge people.

I think most people would view it from the lens of Police inherently having legislated power over people and the ability to detain, arrest and/or charge people. Big adtech have insane amounts of data and deep pockets but realistically no means to carry out the above, however that doesn't mean big adtech should get a pass.