3 ms·Instagram CEO: 'The Best Products In The World Start Out As Features' [video]5 points by thankuz 16y agomorisy 16y agoInteresting to note that he says "best products" and not "best companies."thankuz 16y agoExactly. The "best companies" start out with "passionate people" behind the "product" and the "best products" typically start out as a "feature" that solves a problem or improves another solution.