This is not just Ford and there are more studies like this, both in US and in Europe. See: * https://www.greentechmedia.com/articles/read/us-auto-dealerships-

This is not just Ford and there are more studies like this, both in US and in Europe. See: * https://www.greentechmedia.com/articles/read/us-auto-dealerships-are-bad-at-selling-electric-vehicles-study-finds https://www.greentechmedia.com/articles/read/us-auto-dealers... * https://www.coxautoinc.com/news/overcoming-electric-vehicle-misconceptions-is-crucial-to-converting-consideration-to-sales/ https://www.coxautoinc.com/news/overcoming-electric-vehicle-... * https://qz.com/1309799/car-dealers-are-erecting-barriers-for-electric-car-buyers/ https://qz.com/1309799/car-dealers-are-erecting-barriers-for... * https://www.anthropocenemagazine.org/2018/05/glib-car-dealers-are-a-major-obstacle-to-ev-adoption/ https://www.anthropocenemagazine.org/2018/05/glib-car-dealer... * https://www.digitaltrends.com/cool-tech/dealerships-dismiss-electric-vehicles/ https://www.digitaltrends.com/cool-tech/dealerships-dismiss-... So many people are quick to enumerate all the challenges Tesla faces but here's a big one for all the (currently) top 10 car makers: making their frenemy dealership networks into EV sales forces as opposed to anti-sale force. Currently the car makers might sell a volume of sub-50k per year even with hostile dealership force, just based on the interest generated by media in general and some advertising. But it's going to be much harder to sell 500k cars a year if your salesforce is misinformed or even lying about EV and pushing ICE cars instead. And fixing it is not as simple as telling dealerships to change because they are not owned by car companies. Those are independent businesses with their own agenda, negotiated contracts etc. Car makers might end up having to apply a lot of carrot, which will contribute to even more losses on EV cars.