I work in a small town in the UK that is being slowly killed by people driving through the centre either looking for a free parking spot of just because it shor

I work in a small town in the UK that is being slowly killed by people driving through the centre either looking for a free parking spot of just because it shortens their journey by a minute or so. And yes, these are the people who believe their freedom to do so is what's keeping the town alive - despite much evidence to the contrary (ie. many closed down businesses).