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Advertisers look for a certain ROI on their ads. If Safari users are harder to target, then the absolute return on ad spend will be lower (apparently enough to
by bobbylarrybobby 7y ago
Advertisers look for a certain ROI on their ads. If Safari users are harder to target, then the absolute return on ad spend will be lower (apparently enough to offset the affluence of Safari users). The way to bring the ROI of Safari ads in line with the ROI of ads on other browsers, then, is to pay less for Safari ads.