DeMesquita's predictioneer papers and books, Pfeffer's books on power and management, then more old school would be cialdini's influence. a16z's more pragmatic

DeMesquita's predictioneer papers and books, Pfeffer's books on power and management, then more old school would be cialdini's influence. a16z's more pragmatic guide that includes this idea of using upstream interests to close the sale (https://a16z.com/2014/05/30/selling-saas-products-dont-sell-themselves/ https://a16z.com/2014/05/30/selling-saas-products-dont-sell-...)