When my last startup was struggling to hit our growth goals after closing our series A round, I started formulating a theory: You can build pretty much any busi

When my last startup was struggling to hit our growth goals after closing our series A round, I started formulating a theory: You can build pretty much any business if you have a large following on social media. I started thinking about this when someone told me that Tesla has no marketing budget and relies completely on Twitter and PR form Elon Musk. So I decided to give it a try with my new startup. We setup ad campaigns to ensure we had a traditional marketing channel that we could scale and then I started posting on LinkedIn. The results have been mind blowing. In 7 months I went form 1,000 followers to over 30,000 followers[0]. I was just named #4 in LinkedIn's Top Voices for 2019 for Software Development. A single post that goes viral on LinkedIn can generate $500,000-$2M in new sales opportunities for us and it costs us nothing. By developing a social media presence, we've been able to grow our company to $2M in annualized revenue (we aren't SaaS, so it's not ARR) without any outside funding. And we are profitable. So yeah, I think LinkedIn is pretty great. [0] Me: https://www.linkedin.com/in/rsweeney21/ https://www.linkedin.com/in/rsweeney21/ Shameless plug for our new startup: https://www.facetdev.com/ https://www.facetdev.com/