I know you jest, but you know who it did work for, in a way? AOL. AOL used to have its own content, its own email, own groups, own chat, and own keywords. Pe

I know you jest, but you know who it did work for, in a way? AOL. AOL used to have its own content, its own email, own groups, own chat, and own keywords. People made fun of AOL as 'newbie' at the time, but I think given proper governance the idea wasn't all terrible.