Ding, +1. Schools spend their vast income on administrators, marketing, and marketing gimmicks, such as sports and very expensive new buildings. They are in com

Ding, +1. Schools spend their vast income on administrators, marketing, and marketing gimmicks, such as sports and very expensive new buildings. They are in competition with other schools to bring in more students and manage more students (thus bringing in more cash), so they optimize for that goal.