It's the same approach that luxury car makers take, where the normal set of options could buy you a budget car. The people who are going to buy this are a self

It's the same approach that luxury car makers take, where the normal set of options could buy you a budget car. The people who are going to buy this are a self-selecting group who have the money, want 'the best' performance and want it from Apple. Yes, you could buy a third party monitor stand or wheels - but you're only saving a small percentage of the price and would have to look at your machine as being 'imperfect'. So you grit your teeth and pay. The people who wouldn't pay, have already built themselves some fugly hackintosh.