My first thought was "oh, this will contribute to already high anxiety levels", mostly because I remember how I reacted to MRR changes: - MRR went up a bit: "G

My first thought was "oh, this will contribute to already high anxiety levels", mostly because I remember how I reacted to MRR changes: - MRR went up a bit: "Great, we're on track" - MRR went down a bit: "THE END IS NEAR!!!!" At some point, I understood that it was Loss Aversion Bias [1] at play. Once I reframed MRR movements as something fluctuating and neutral, it lost all anxiety-inducing powers. So this might actually be fairly neat if the business owner has a reasonable approach to this metric. [1] https://en.wikipedia.org/wiki/Loss_aversion https://en.wikipedia.org/wiki/Loss_aversion