Seems like that's the end goal here, to capture 100% of the market and aftermarket. Exactly. But the reality is that the added friction in buying and using t

Seems like that's the end goal here, to capture 100% of the market and aftermarket. Exactly. But the reality is that the added friction in buying and using the tickets often results in not attending at all. Mobile-only ticketing is toxic. It makes transacting on eBay and Craigslist impossible, or at best unsafe. You have no souvenir. Going as a group? Everyone has to install the app and each ticket be forwarded individually... and the apps are almost always privacy sucks with aggressive permission demands. Going to/from a pricier concourse? Better have your phone to show you are eligible! Giving tickets to a group or charity auction becomes impossible. Major event like playoffs, tournament or top concert? Better hope your mobile provider added capacity at the venue (this was a HUGE problem for World Series games in SF, for example). The 49ers went to mobile only ticketing in 2014. Then they went 5 full years without a single sellout. The 2018 home opener was 60% empty. The Sharks went mobile only for awhile and haven't had a genuine sellout since (including the Stanley Cup Finals!)