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How does it earn them any money to begin with? I know the article claimed they have a revenue of $250 million a year, but unless they are somehow injecting thei
by computerex 7y ago
How does it earn them any money to begin with? I know the article claimed they have a revenue of $250 million a year, but unless they are somehow injecting their own ads, how does a simple redirection result in any revenue for them?
- stef25 7y agoThey do inject their own ads > [...] a search for “airpods” on Bing leads to a Search Encrypt search results page that has more ads than search results. A user would have to have the stamina to scroll through 10 text ads from Microsoft and then 5 image ads before coming to an organic search result
- Railsify 7y agoSo is there an ad bidding system and marketplace they run with a separate user interface that requires ad buyers to login and purchase ads?
- endsofinvention 7y agoThey use Bing for their search results and ads. Microsoft does all the work to onboard advertisers.