If they’re not expecting to make more than they spent on R&D, what was the point in even doing that R&D? If they know these options are the “niche amongst the n

If they’re not expecting to make more than they spent on R&D, what was the point in even doing that R&D? If they know these options are the “niche amongst the niche,” why even offer them? Isn’t that a boneheaded business decision? Any PR they get for providing these options will be dwarfed by PR talking about their price tags.