I think one way to think about it is: Almost anyone can turn $1 into $2. But if you want to turn $100,000,000 into $200,000,000 you can't just do the first thi

I think one way to think about it is: Almost anyone can turn $1 into $2. But if you want to turn $100,000,000 into $200,000,000 you can't just do the first thing one million times. Maybe it's easy to find 1 customer, but one million customers will require different approaches.