A company exists for whatever purpose those that control it desire to (within the bounds of the law), including doing good at the expense of profit. The whole

A company exists for whatever purpose those that control it desire to (within the bounds of the law), including doing good at the expense of profit. The whole "Companies must maximize shareholder return" is a myth, because its a vague, unfalsifiable statement. More profit now could easily result in less profit, or no profit in the future.