> - It is perfect rent collecting: minimal costs, benefits hugely from scale, high barrier for competitor entry. This basically describes the Planet Fitness mo

> - It is perfect rent collecting: minimal costs, benefits hugely from scale, high barrier for competitor entry. This basically describes the Planet Fitness model. They sign up thousands of people around New Year's, none of them ever show up, and a handful of them can't be bothered to go into their location and cancel, so they just end up paying $10 / month forever.