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I think they are just being honest, this has been followed by many many companies before them. Nothing wrong with advertising and getting the clients then build

• jaclaz 7y ago
  >Its all free anyway, its not like they are taking people’s money upfront. More than "free" right now it is either "null" or "negative". If the non-product (in Beta stage) is given to the beta-testers for free, it is actually "null", Beta testers get (for free) an incomplete/unusable/unuseful product. (we are talking of a "serious" product that in perspective is to be used to manage "serious" matters, i.e. company money) If the non-product (in Beta stage) is given to the beta-testers (for free) AND it is (or even if it was at the time the testing began) in early Beta (as this seems the status from the narrative) it is actually "negative", beta-testers are spending or have already spent their time/knowledge/experience on actually making the product (not materially, but providing ideas, asking for needed features, reporting bugs and errors, suggesting enhancements or changes, etc.). So not only the testers have spent time (if not money) on it, they actually made a bet on the whole stuff, not even knowing if the product would have been ever delivered, let alone the actual future (monthly) cost for it.